Design, Art Direction +
Co-Ideation for Exhibition:
Man-Made Disaster
The Patriarchy vs The Planet
Do The Green Thing is an organisation dedicated to raising awareness towards climate change and it’s affect on our planet. Their 13th issue and exhibition was focussed on the correlation between the the Patriarchy and the planet. The exhibition featured 30 creative responses to the issue all female and non-binary creatives.
The developed look and feel was for the written thought piece, the physical exhibition and digital exhibition, campaign, social content, printed take home piece and more . The success of the exhibition resulted in another 4 satellite exhibitions around the world.
Featured in It’s Nice That, Creative Review, Google Arts & Culture, AIGA - Eye on Design, D&AD, The Evening Standard
Visit the Digital Exhibition
Creative Roles
Visual Identity, Art Direction + Design
Exhibition Concept Co-Creation + Curation
Website Art Direction
Animation
Collaborators
Ashley Johnson – Writer
Chloe Ting – Producer
Tomas Geicim – Designer
Naresh Ramchandani – Writer & Director
Zuki Sedgley – Writer
The visual identity + look + Feel.
The identity is a combined juxtaposition of classical paintings of Patriarchal male white figures, a modern and minimal dynamic framing device, typefaces and Do the Green Thing’s iconic toxic green from their existing brand. The identity is intentionally heavy and masculine to carry the weight of the topic. Animation breathes a refreshing and energised aspect to the look and feel.
