A film and 3 part book created for COFRA Group / C&A Foundation to reengage ad ignite understanding and passion for their purpose. How to be a Force For Good as a business.

The 9 principles of How to be a Force for Good were explored as graphic blueprints and using line and conveying the essence of each principal in the form of minimal diagrams. Inspiration for the concept case form the attention to craft and slow strong progress that the Brenninkmeije family value. The concept begins with blueprints being satisfyingly drawn to the Voice over f Partricia Allison, at the end revealing 3D models, the next level of evolving through the grand plan.

The book collection consist of a black keepsake that has the script of 9 principles from the film and minimal abstractions from the shapes which represent each. A white workbook allows for the family and workforce of COFRA to reflect on what being a Force for Good means to them with questions and rom for reflections. A third grey book is empty for them to use as a notebook. The books are bound together by a bulldog clip and pencil as seen in the film.


Creative Roles
Art Director
Editorial Designer
Producer

Collaborators
Naresh Ramchandani – Words + Creative Direction
Patricia Allison – Voice Over Actor
Pentagram – Studio
Time Based Arts – 3D Design + Concept Co-Direction