Art Direction for introductory video connecting Dusit Central Park’s diverse offers.

With the development set for completion in 2026, DCP needed a means to introduce the project and engage with potential customers and partners without the ability to show the space itself.

In response we scripted, audio directed and created a 3D-rendered animated video, showcasing speculative spaces that mix artefacts of Dust Thani Bangkok’s design heritage with elements of OMA’s proposed designs. Each depicted environment is an inhabited space, but juxtaposes moments of surreal physics and motion, not only indicative of the building’s transitional state of change, but of the dynamic, future facing approach DCP is taking with its design.

Seeing as the building was not inn building stages yet, art directing this film involved studying the old building for key details that could be carried through for the modern and abstracted spaces that we built in 3D

Creative Roles
Art Direction

Collaborators
Albert Sanjuán – 3D Designer + Animator
Ali Raybould – 3D Designer + Animator
Jack Llewellyn – Designer
Luke Hudson Powell – Creative Director
Naresh Ramchandani – Creative Director
Zuki Sedgley – Writer

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