Visual identity, packaging design and art direction for Vegan dog food brand The Pack. We worked with illustrator Niki Coates to create an illustrated pack of half dog half veggies for o-Cluck Casserole, No-Moo Ragoo and No-Fishy Dishy.

Our Wordmark is one of our lead graphic devices, like the confident husky at the front. We scale it up and down for dynamic and playful integration and interactivity. The typeface is full of charm and clumsy imperfections which makes it so loveable and unique. With clean lines and a sturdy build, it has bold impact and bark. The typeface has an imperfect, happy-go-doggy character. Its confident letterforms and assured, quirky details make it extra memorable and charming.

For our colour palette, we took cues from natural environments and delicious ingredients as well as soft and joyful colours inspired by dogkind.

Creative Role
Art Director, Designer + Producer

Team
John Marshall – Industrial Designer
Naresh Ramchandani – Writer & Director
Niki Coats– Illustrator
Pentagram – Studio
Robyn Cusworth – Writer