Design, Art Direction + Ideation for the digital product Ungifted Secret Santa

Ungifted Secret Santa, an initiative set up to encourage more fun and less waste at Christmas by helping organisations embrace an environmentally friendly alternative to the office’s annual Secret Santa.

Ungifted Secret Santa is simple and fun to use. Team members sign up and receive suggestions for thoughtful surprises to gift each other – these include promising to do the tea round for a week, sending your workmate funny memes for a month, or supplying unprompted applause in the next team meeting.

Created in the style of a traditional e-commerce site, the colourful new visual branding has been applied across the website, on GIFs and posters, and a fun social media advertisement. All assets emphasise the campaign’s key message, which is to give colleagues all the joy with none of the junk.

Visit Ungifted Secret Santa

Creative Roles
Visual Identity, Art Direction + Design
Set Production, Design + Direction
Animation
Web Design

Collaborators
Ashley Johnson – Writer
Chloe Ting – Producer
Good Praxis – Web developer
Eat Big Fish – Workshop facillitator
Iain Grant – Sound Designer
Jean-Gabriel Becker – Sound Designer
Micheal Wright – Videographer
Naresh Ramchandani – Writer & Director
Steven Qua – Animator
Phantom – Creative Collaborator
Zuki Sedgley – Writer

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