WISH is a succulent and planet conscious alternative to eating Fish fillets. The founder always loved the delicate, juicy taste of fish. But wished to enjoy it without harming a fin. This is the tale of how our wish came true.

As with all stories, there’s a villain.

Ours is big fishing. Monster trawlers ravaging the ocean beds. Taking life they don’t need. Dolphins, whales, turtles, killed. Coral graveyards, growing. The oxygen we breathe, threatened. Hearts, broken.

So we searched the beautiful land of Colombia, till we found a tree fruit so magical it could replace the succulence of fishes beyond our wildest imagination.

The brand identity, typography styling and illustration style is inspired by the. Magical Rebellious spirit of Columbia.